At first we were a bit underwhelmed when we saw Pantone's 2020 Colour of the Year. It seemed like a safe, boring choice for something that is meant to cause ripples of conversation and Pinterest boards. Isn't cobalt blue in season every year? Its practically navy.
Although, upon some research and commercial consideration - it really does makes sense.
So, why does it make sense?
It's written on the runway. Thank god honestly, because we were confused.
This colour pops especially well in textiles rich in reflection, such as silk based blends. It's really important to consider that this is not a new colour to hit the runway. It had it's moment back in 2015, 2017, and then more recently this year in 2019, and it looks like it's here to stay for next year.
Although after some more research, it looks like their might be some more to the obsession with the hue.
The colour is a consumer favourite and Pantone digs deeps to explain why this might be, suggesting the hue symbols the sky at dusk and holds reassuring qualities that stay with us through each era.
"As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection"
This is true, it is a pure colour and represents the sky and the sea. Perhaps this is why Blue is the top seller in nearly every product category? Did we need another reason to love it?