PRINT LIBRARIES
  • SHOP PRINTS
  • TRENDS
  • ABOUT
  • BLOG

Pantone colour of the year 2020: classic blue

12/8/2019

0 Comments

 
Picture
Picture
At first we were a bit underwhelmed when we saw Pantone's 2020 Colour of the Year. It seemed like a safe, boring choice for something that is meant to cause ripples of conversation and Pinterest boards. Isn't cobalt blue in season every year? Its practically navy.

Although, upon some research and commercial consideration - it really does makes sense. 

So, why does it make sense?

It's written on the runway. Thank god honestly, because we were confused. 
Picture
Adeam Pre-Fall 2020
Picture
Jean Paul Gaultier Haute Couture 2020
Picture
Fendi Resort 2020
Picture
Solace London Resort 2020
Picture
Louis Vuitton Resort 2020
Picture
Elie Saab Resort 2020
This colour pops especially well in textiles rich in reflection, such as silk based blends. It's really important to consider that this is not a new colour to hit the runway. It had it's moment back in 2015, 2017, and then more recently this year in 2019, and it looks like it's here to stay for next year. 
Picture
2015 - Diane von Furstenberg Fall Winter
Picture
2015 - Atelier Versace
Picture
2015 - Balmain RTW Spring
Although after some more research, it looks like their might be some more to the obsession with the hue. 
Picture
The colour is a consumer favourite and Pantone digs deeps to explain why this might be, suggesting the hue symbols the sky at dusk and holds reassuring qualities that stay with us through each era.

"As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection" 

This is true, it is a pure colour and represents the sky and the sea. Perhaps this is why Blue is the top seller in nearly every product category? Did we need another reason to love it?
0 Comments

    Archives

    April 2020
    December 2019
    September 2019
    January 2019
    October 2018

    Categories

    All
    Trend Forecasting

    RSS Feed

Picture

CONNECT WITH US 

Follow our daily Instagram diary for all things trend, insights, inspiration, designs and more at @printlibraries

All designs Copyright 2020 Print Libraries. Legal action will be taken if designs are used without permission. By purchasing a service or product, you agree to our Terms and Conditions.

    SUBSCRIBE 

Subscribe to Newsletter

    REQUEST OUR SITE PASSWORD

Submit
  • SHOP PRINTS
  • TRENDS
  • ABOUT
  • BLOG