At first we were a bit underwhelmed when we saw Pantone's 2020 Colour of the Year. It seemed like a safe, boring choice for something that is meant to cause ripples of conversation and Pinterest boards. Isn't cobalt blue in season every year? Its practically navy.
Although, upon some research and commercial consideration - it really does makes sense.
So, why does it make sense?
It's written on the runway. Thank god honestly, because we were confused.
This colour pops especially well in textiles rich in reflection, such as silk based blends. It's really important to consider that this is not a new colour to hit the runway. It had it's moment back in 2015, 2017, and then more recently this year in 2019, and it looks like it's here to stay for next year.
Although after some more research, it looks like their might be some more to the obsession with the hue.
The colour is a consumer favourite and Pantone digs deeps to explain why this might be, suggesting the hue symbols the sky at dusk and holds reassuring qualities that stay with us through each era.
"As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection"
This is true, it is a pure colour and represents the sky and the sea. Perhaps this is why Blue is the top seller in nearly every product category? Did we need another reason to love it?
The colours from the COLORO x WGSN Top Colours for 2020 are an exciting statement for product designers and Trend Forecasters.
The strongest colour and by far most popular being Neo Mint, flooding Instagram and Pinterest feeds alike. Personally all 5 colours prove safe colours, with nearly all of the colour groups ticked in some shade.
To see our COLORO x WGSN 2020 Pinterest Board with all of our curated inspiration, click here.
The Images from the CHANEL Spring 19 Ready To Wear Collection prove that a dusty pastel palette is prominent this season with only one print story, Beach Umbrellas. This collection the key colours are soft, dusty gelato tones, swaying slightly more towards pinks and purples than blues and greens. We can see that Chanel know the warmer months this season will be about channeling vintage Palm Springs vibes, think levels of Slim Aarons captured glamour.
PRINT STORY: BEACH UMBRELLAS
I personally like how at a micro scale the Beach Umbrellas in repeat look like a geometric print, and only when you look closer you realise what you are looking at. The umbrellas allude to the poolside glamour that you would expect from a resort or cruise collection, yet, here we are looking at Ready To Wear. I think it is clear that Chanel are aware that beach and poolside vibes are not just for holidays in a 2019 world, many people are living this lifestyle all year long. The conversational that this is, is certainly unexpected, yet still safe, in comparison to prints that make less sense from other high end brands.
I am excited to see this colour palette have it's moment on core pieces and also extend into mini geometrics for print, as brands begin to channel this look coming into late 2019.
The latest Fall Couture 18' Catwalk show proved that prints are few and far between for this season. The only print story that was strong for Fall Couture was this Tribal Lines Trend. Brands from Fendi, Dior, Jean Paul Gaultier and Azzaro all are very clearly breathing the same air. Not only is the print direction strong, the colours are alike too.
We can see that all patterns have tribal and geometric line work elements, with three or five key colours.
The full Fall Couture 18' Colour Report can be accessed here. In the report you are able to see the colour stories that compliment and back up the above print story.