The Ralph Lauren 2021 Spring Ready To Wear Collection is one of the most well designed assortment of pieces I have seen in a while. Not because the prints are particularly ground breaking, they aren't... but because the key colours and patterns are incredibly commercial, safe, yet still remain bold and stylish for their target market.
It wouldn't surprise me if these were best selling prints from years ago that they had re brought back, just scaled up or down and coloured differently to suit the current market. To me, it is clear that these combination of colours, prints and garment patterns are going to lead to big sales. Take note, they take no risks.
What can we learn from Ralph Lauren? What can we learn from this collection?
Firstly, lets talk about colours. Without trying to sound like a broken record, let me just say the one word every designer is thinking, Navy! I am swooning over this particular shade, for me it feels like PANTONE Medieval Blue 19-3933 TPG, or perhaps Deep Cobalt 19-3935 TPG.
The brown speaks volumes for where commercial trends are heading. The fact that Ralph Lauren have chosen this to be their secondary colour, alongside Queen Bee navy should give you ALL the confidence you need to proceed with it in a big way for your next collection. This colour has been popping up on my radar so much recently I can safely say it is the colour of the season for trend forward consumers, with the shade hitting the main stream market in 2022. Perhaps you even heard it here first. This brown feels like PANTONE Patridge 18-1124 TPG or Bison 18-1027, depending on the fabric.
Now for the prints. The Geo's are simple, yet their small scale is what brings them into 2021/ 22. In my opinion, you can't go wrong with a micro geo, especially when the colours are right. They have also nailed the monochromatic florals, which are not only fashionable, yet cost effective. If screen printing, minimal tones can often be the best economical decision, as less colours = less money spent on cutting screens.
What I find interesting about the larger floral, is the single style motif, which is repeated in a different fashion over and over again. It is clear that this floral feels safe, bringing an element of minimalism into a dress that was designed to stand out. The same goes for the second floral, filled in by curved leaves with sharp edges, a nice take on the traditional ditsy you usually see in it's place.
All in all, I think we can learn a lot from this collection. I know readers of PL are serious about creating products that people want to wear, instead of designing to emotional desires, which is why we have designed an assortment of prints to cater for this need. Get in contact today for our site password, via the Enquiry page on our website. If you already have the password, be quick. I know staples at our price point always sell quickly.
Happy designing and I hope this post provided you with some value. Please leave me a comment if you want to join the conversation. Love, Britt.